Social media is easy. Everyone is doing it. So why should I spend money to have someone run social media for my business?
As a social media expert, I can give you many reasons why you should leave your social media campaigns, posting and monitoring to someone skilled in this field. But instead, let’s talk about it from a business standpoint.
- Time is money. The amount of time you spend running your social media accounts and campaigns is time better spent on actually running your business. If you think you can’t afford to pay an expert, compare the amount of time you spend on social media to the amount of time you spend on more urgent income-producing business matters.
- Social media is always changing. It’s challenging to keep up with all of the social media changes. We all know Facebook is always changing its guidelines and new functions, plus factor in keeping up with all of the other social network sites and it’s nearly impossible to do while you’re running your business.
- Know the tricks of the trade. Maybe tricks is a strong word, but do you know proper social media etiquette? Can you post too frequently? Do you know the best times to post? Do you know which type of posts get the most likes and shares? Do you know how to tag on Facebook? Hashtag on Twitter? How is your monitoring being done? It’s not to say you can’t do your research, but most business owners don’t have the time or can’t afford to make this a priority.
I also often hear “I have an intern to do it.” Interns are great resources, don’t get me wrong. My intern is often a life saver. But I would never allow her to post content that hasn’t been approved. Not because she isn’t an intelligent young woman, but ultimately it’s my business. Whatever is posted is my responsibility. Who wants to have to deal with a tweet that could possibly get them sued? Or a Facebook post that violates terms of a contract or organizational guidelines of your field?
So when it comes to running your social media as professionally and effectively as you run your business, leave it to an expert.