Last Straw Media

Last Straw Media helps you develop a strategy that works with your marketing plan to connect with customers and targeted markets using the power of social media. We know every client has different needs, so we help you determine which platforms are most effective to increase your online presence and communicate your message effectively. With Facebook, Twitter, YouTube, Foursquare, LinkedIn and hundreds of other social networking sites, it can be confusing and time-consuming. We set up your social media sites, update consistently with high-quality and engaging content, follow trends and let you know who is talking about your brand and what they’re saying.

Our experienced professionals legitimately build your fan base without buying fans and followers or using automated services. The key in social media is being social, so your accounts need to be authentic and engaging– constantly building and maintaining relationships for your business. Never underestimate people’s ability to understand the difference between authentic and fake, even online. When it comes to building a fan base, it’s more important to focus on quality than quantity. It’s better to have loyal fans who have conversations with you than tons of people ignoring your messages.

A successful social media strategy must include building and maintaining relationships through conversations and engagement. Many business owners are often too busy to listen to what’s being said about their brands online, leaving customers feeling ignored or unimportant. In most cases perception is reality, so our team listens by closely monitoring dialogue using tools that match your company’s strategy.

Last Straw Media looks beyond your own website to identify and help build communities connected with your brand. We observe the members’ interactions as well as their influence and effects on your reputation. Our team spends time getting to know your company, products and services to develop a campaign that strengthens your reputation.

One social media plan does not fit all. Last Straw Media works with your company to understand your goals. Our team helps you implement a strategy that fits in with your overall marketing plan and increases your online presence. We understand many businesses are already busy with day-to-day operations, so our consultations offer practical and easy to implement techniques.

Millions of people actively use social media networks on a daily basis, but our team understands everyone has different proficiency levels. We offer customized one-on-one or group training to ensure everyone is familiar with using the specific social media platforms. Our team works to help you implement best practices to effectively market your brand online.

From keeping an audience engaged to maximizing search engine optimization, quality content is key for a company’s social success. Last Straw Media helps your brand find and consistently maintain its voice online. Our highly qualified writing team produces original content for your company that sparks conversations, increases your credibility, establishes you as a resource and gains loyal customers while increasing traffic to your website.

We offer customized content writing for websites, blogs and social media networks and marketing material. Companies have to speak to customers, not at them. Social media marketing must do better than just continuously posting marketing messages, so we work with you to provide a balance of strategic marketing messages and newsworthy or relevant information set to your specifications and posted with your final content approval.

It’s your company, your site. At Last Straw Media we believe custom website design is the best option. Every business is unique, and a website should reflect that from the design to the organization. Our web design team works to ensure visitors are able to easily navigate to the products and information they need as well as immediately get a feel for the personality of your business.

In addition to a customized website, your company may also want a coordinated email campaign to remind loyal customers of sales and events or give them information about new products and services. Custom-designed templates can be created for each email, or our designers can build a custom template and train you how to add content and launch your own campaigns. Either way, email is a great way to reach out to existing and potential clients.