Public relations is about more than writing press releases. Effective PR requires strategic, consistent relationship building with key members of your community. The PR team at Last Straw Media includes experts who can “plug you in” with the right connections–and nurture those connections to help you grow your business.
The Benefits of Ongoing Public Relations
Many small business owners see public relations as an “extra” they can’t afford. But really, you can’t afford not to engage in public relations. The right PR team helps you grow your business and protects your brand in cases of crisis.
Our team helps you frame your company’s stories, accomplishments and events so that they appeal to news teams and journalists. You’ll garner more attention from media outlets that matter.
We reach out to our diverse local and national contacts to build relationships with the right people for your business. These individuals are more likely to share your story when it’s relevant to their areas of expertise.
Our goal isn’t merely to reach newsmakers; it’s also to reach the public. We’re pros at working with your marketing and advertising team to ensure a consistent, clear message across every communication channel.
As your business gains more positive attention, you’ll enjoy more customers. And all the positive media coverage will insulate your business if something goes wrong. Over time a cohesive, thoughtful PR campaign results in more revenue.
Public Relations and Social Media
Your company’s social media networks are some of the most useful tools for improving your PR. That’s why it’s critical to enlist a team that’s well versed in both–and knows how to leverage each platform for maximum benefits. Your public media campaigns should be integrated with your social media activities.
At Last Straw Media, we have extensive experience with both social marketing and public relations. Our experts will develop an integrated public relations strategy that incorporates both traditional and new media to transform the public image of your business. For more information about public relations for your company, please contact us.