With the New Year upon us, many people are either searching for new jobs or concerned about keeping the ones them have. If you work in social media marketing, here are five tips to keep in mind to meet your boss’ expectations.
1. Come to work with the enthusiasm you had the first day. Remember attitude is everything. While it may seem monotonous to spend hours on the same social media networks every day, there’s a reason your boss put you in charge of your company’s brand. Treat every day as important as the next because you just never know when you may make a social media “win.”
2. Value the opinions and contribution of others. It’s easy to think you know everything about social media and others are clueless. But the thing is, many of your co-workers have ideas and expertise you may not have. Listen to them, and allow to help you discover new information to communicate.
3. Discover as much as you can about your audience. Do your research, communicate with them and listen to their input. IT’s important to recognize most of your potential customers are not usually like you when it comes to the way they think or view the content.
4. Anticipate important events. Resist the tendency to wait until the last minute. Do your research and prepare the graphics you need to cover special events to capture the attention of your audience.
5. Be an exemplary writer. Yes, there is a lot of lol, emoticons and exclamation points(!!!) in social media writing, and your writing needs to be clear and concise. But avoid using too many abbreviations from slang, some of which your audience may not understand. Also, double check for typos, misspellings and grammar. Remember you represent your brand. If you can’t spell correctly or lack grammar skills, how can the audience trust you when it comes to getting the facts right?
These are just a few of the top things your boss expects of you. To ensure you’re living up to his or her expectations, be sure to communicate. Make sure you tell your boss the good news as well as the bad to help him or her know what’s really happening on the company’s social media networks.